Hi, if you are interested in utilizing the awesome abilities of digital marketing to further grow your business, specially with the current difficulties facing business owners in promoting their content online with the big competition, this post will give you an important insight about one major aspect in digital marketing nowadays: Influencers Marketing
Influencers Marketing is the modern day equivalent for Word of Mouth, you reach to top influencers in your niche, and simply ask them to promote your content to their audience
But you might ask “why these successful influencers would help me?” the answer is, you will give them something in return, a free sample of your product, or a commission on your product sales, offer them to collaborate with each other in creating mutual content for both your followers, or simply offer them money
My main problem was “where I can find people who are interested in my Personal Growth coaching?” I started to look over all social media platforms and gather information about all influencers in my field, I found over 100 active influencers, I contacting them all offering my expertise and desire to collaborate
Fortunately, a lot of them accepted my offer, it was giving them 50% commission on every prospect coming from them, and this worked very well, it was my first time to gain real paying customers, but there was another problem, I never got my prospects Emails, I was so naïve back then
So in the second attempt, I contacted one dear influencers of mine, offered her a free personal growth coaching session, and she was fascinated about the amazing result she got, this is when I asked her to promote my Email Signups Landing page, mainly to capture my new prospects Emails, and she kindly did
She made the advertising on her Snapchat account, promoted my service of coaching, and suddenly, in 24 next hours (the amount of time required for snapchat story) I got more than 900 Emails for new and fresh highly targeted prospects, the exact number is 945
I was stunned from the results, and started to send them regular emails promoting my content, and after 3 months I offered them a personal coaching paid session to reach their life goals, and I got many reservations, and this was the corner stone of my thriving online coaching business, Thanks God
This is when I knew the absolute power of digital marketing, and wanted to know more, and in middle of 2021 I knew about Udacity Nanodegree course in Digital Marketing offered by the Egyptian Ministry of Communications, I knew this would help me A LOT in my future work, and I took the opportunity and applied for the free scholarship, and now I am in the professional track